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Web Marketing Quote:"If your delivery medium was water, broadcasting (TV radio) would be like using a big hose to spray a crowd of prospects, hoping some of them will enjoy getting wet. Narrowcasting (a term used by producers of specialized cable TV programs) is like using a smaller hose & only aiming it at people who have already expressed an interest in getting wet. Cybercasting (marketing on-line) is the act of creating a pond of water in cyberspace, telling people that you now have a pond, & inviting them to come for a swim. Prospects can visit your pond anytime they want, stay as long as they want, and dive in as deeply as they want. The extent to which they immerse themselves in your pond is determined completely by their own personal interest"
Source: Kristin Zhivago, Marketing Technology Newsletter
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